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Guidance notes for the contents of your
own web page.
Wording:
Objective: Imagine
a potential new client who has looked at the Healer Foundation
web site, understands a bit about the therapies and has
now found you on the list of practitioners. They are typically
reserved and indecisive. Your key objective is simply to
persuade them to pick up the phone and contact you.
Tone: Some
practitioners write about their life and how they personally
discovered their therapy - this makes them very approachable,
normal people.
Remember that you are painting a picture
with words to someone who is hesitating before picking
up the phone. So include all those things about your
experience, personality, treatment area and general approach
to therapy that will encourage potential clients to make
up their mind to contact you.
Close with an invitation to
make contact, because you want to help them overcome
their problem (rephrase in your own words). This final
sentance is important! Tell them to phone you today!
Experience: If
you have any specialist areas (ie treating children, pets,
stress etc) then you could mention them, but include the
comment that you see clients with a wide range of problems.
Testimonials: These
are always reassuring and everyone loves to read them.
Keep them fairly brief and do get permission from your
clients to disclose their details.
Your therapies: You
should describe the range of therapies that you can offer.
Word
Count: Aim for around 200 to 350 words in total.
If you end up with lots more, then the page will probably
appear too long, so I suggest you précis it - although
if you really want to include more words, there is no arbitrary
limit. However, overlong pages are more likely to be ignored
by internet users - but the choice is yours.
Your
picture:
Many therapists are self-conscious.
However, it is much easier for any visitor to reach for
the phone if they can visualise who they are calling.
The web page without a picture looks less balanced and
will probably be less effective. However, you can use
a picture of your clinic or therapy centre, if you prefer.
If you have a digital camera, then you can send a JPG
image. I will adjust the size etc. Or if you have a conventional
photograph, I can scan it to produce an image for the
web page (please include an sae if you want it posted
back)
Map link:
I will include a link to a
map page (Multimap) which shows where you work. It is
based on your post code and visitors can print off the
map that appears, if they want. It can save you hours of
explanation, giving directions over the phone!
Other queries: If you have any other queries, you are welcome to email
me, Roger, using the following link greendrift@ntlworld.com
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