Our Ethos

Our Ethos

Our Ethos

The UK Guild of Hypnosis Practitioners champions the use of hypnotic trance to create positive change in individuals, groups and organisations.

Hypnosis Practitioners use hypnotic trance because it enables our clients to access and work with the considerable processing power of their unconscious minds.

Hypnosis Practitioners understand how useful hypnotic trance is for self-improvement and, hence, are committed to the regular use of self-hypnosis for our personal well-being and advancement.

We are a skill-based group who give high value to gaining practical and varied experience of inducing hypnosis with others. We do this so that we become adept at using techniques suitable for the variety of clients we work with and they gain the benefits of hypnotic trance in ways most appropriate for them.

Hypnosis Practitioners recognise that it is clients who find solutions to their own problems. We are facilitators whose role is to help our clients to achieve their own aims.

‘You have your own magic wand deep within you. Our job is to help you find and use it.’

Code of Ethics

Hypnotism practise is based on humanitarian, democratic ideas.  Professional Hypnosis Practitioners are dedicated to service for the welfare of mankind and to the disciplined use of a recognised body of knowledge about hypnotism.

Hypnotism practise is a public trust that requires of its practitioners integrity, compassion, belief in the dignity and worth of human beings, respect for their individual differences, a commitment to service, and a dedication to truth.  It requires mastery of a body of knowledge and skill gained through training and experience.  It requires also recognition of the limitations of present knowledge and skill and of the services we are now equipped to give. The end sought is the performance of a service with integrity and competence.

Each member of the profession carries responsibility to maintain and improve hypnotism service; constantly to examine, use and increase the knowledge on which practise and theory are based; and to develop further the philosophy and skills of the profession.

This code of Ethics embodies certain standards of behaviour for the Hypnosis Practitioner in his professional relationship with those he serves, with his colleagues, with his employing agency, with other professions, and with the community.  In abiding by it, the Hypnosis Practitioner views his obligations in as wide a context as the situation requires, takes all the principles into consideration and chooses a course of action with the code’s spirit and intent.


These principles are intended to aid Hypnosis Practitioners individually and collectively in maintaining a high level of ethical conduct.  They are not laws, but standards by which a Hypnosis Practitioner may determine the propriety of his conduct with clients, with colleagues, with members of allied professions, and with the public. 


The principal objective of the hypnotism profession is to render service to humanity with full respect for the dignity of man.  Hypnosis Practitioners should merit the confidence of clients, rendering to each a full measure of service and devotion.


Hypnosis Practitioners should strive continually to improve hypnotism knowledge and skill, and should make available to their clients and colleagues the benefits of their professional attainments. 


The hypnotism profession should safeguard the public and itself against Hypnosis Practitioners deficient in moral character or professional competence.  Hypnosis Practitioners should observe all laws, uphold the dignity and honour of the profession and accept selfimposed disciplines.  They should expose, without hesitation, illegal or unethical conduct of fellow members of the profession.


A Hypnosis Practitioner may choose whom he will serve.  In an emergency, however, he should render service to the best of his ability.  Having undertaken a professional relationship with a client, he may not neglect him; and unless he has been discharged, he may discontinue his services only after giving adequate notice.


In the practice of hypnotism, a Hypnosis Practitioner should limit the source of his professional income to hypnotism services actually rendered to him or, under his supervision, to his clients.  His fee should be commensurate with the services rendered and the client’s ability to pay.  He should neither pay nor receive a commission for referral of clients.   Books, tapes, digital audio or other educational aids may be supplied by the Hypnosis Practitioner, provided they are in the best interests of the client.


A Hypnosis Practitioner should not dispose of his services under terms or conditions which tend to interfere with or impair the free and complete exercise of his professional judgement and skills or tend to cause a deterioration of the quality of the service.


A Hypnosis Practitioner should seek consultation with other professionals on request in doubtful or difficult situations, or whenever it appears that the quality of service may be enhanced thereby. 


A Hypnosis Practitioner may not reveal the confidences entrusted to him in the course of professional service, or the deficiencies he may observe in the character of his clients, unless he is required to do so by law or unless it becomes necessary in order to protect the welfare of the individual or the community.


The honoured ideals of the hypnotism profession imply that the responsibilities of the Hypnosis Practitioner extend not only to the individual, but also to society where these responsibilities deserve his interest and participation in activities which have the purpose of improving both health and the well being of the individual and the community.


A Hypnosis Practitioner should avoid dual relationships with clients which might impair professional judgement or increase the risk of client exploitation.


The Hypnosis Practitioner should keep himself informed on matters affecting the practise of hypnotism in his community and nation, so that he may be able to contribute responsibly to public thinking on such matters.


In justice to those who place their interests in his care, the Hypnosis Practitioner should endeavour always to be informed regarding laws, proposed legislation, governmental regulations, public policies and current fee structures in order to be in a position to advise his clients and potential clients properly.


It is the duty of the Hypnosis Practitioner to protect the public against exploitation or misrepresentation and unethical practises in hypnotic services.  He should endeavour to eliminate in his community any practises which could be damaging to the public or bring discredit to the hypnotism profession.  The Hypnosis  Practitioner should assist any governmental agency charged with regulating the practises of hypnosis.


The Hypnosis Practitioner should conduct his business so as to avoid controversies with other Hypnosis Practitioners.


In the best interests of society, of his associates and his own business, the Hypnosis Practitioner should willingly share with other Hypnosis Practitioners the lessons of his experience and study for the benefit of the public, and should be loyal to the British Council of Hypnosis Practitioner Examiners.


The Hypnosis Practitioner shall not engage in activities associated with the practise of medicine and shall recommend that medical counsel be obtained when the interest of any party requires it.


The Hypnosis Practitioner shall be careful at all times to present a true picture in his advertising and representations to the public. 


The Hypnosis Practitioner shall not publicly disparage the professional practises of a competitor nor volunteer an opinion of a competitor’s practises.  If his opinion is sought and if the Hypnosis Practitioner sees it appropriate to respond, such opinion shall be rendered with strict professional integrity and courtesy. 


The Hypnosis Practitioner shall not directly or indirectly solicit the services of affiliation of an employee or independent contractor in the organisation of another Hypnosis Practitioner without prior notice to said employer.


Every effort should be made and every opportunity seized to bring to the client’s awareness that it is their power and involvement that produces any response.  The Hypnosis Practitioner should stress their role as the client’s facilitator, tool or instrument, emphasising at all times that their self-teaching and self-awareness is the method by which the client’s natural responsiveness is developed and enhanced. 

Self-aggrandisement by the Hypnosis Practitioner at the expense of the client’s sense of autonomy and independence is abhorrent and to be avoided.

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